Athlete marketing is extremely competitive. Athletes compete for opportunities with teammates, athletes in other sports, and (more than ever) influencers. Athletes interested in off the field/court opportunities must build their personal brands through comprehensive marketing strategy. We begin this process by helping our clients identify their KEY BRAND PILLARS. We then create a marketing plan that includes PR, Social Media, and Community Engagement strategy. These elements make our clients more valuable to potential corporate partners. We also create client assets that brands can get behind: content and special events. We then create a custom target brand partner list based on each clients brand pillars, market, and social media reach. We work with brand partners to help them maximize their investment and increase the likelihood that partnerships will renew. RESULTS DRIVEN MARKETING STRATEGY.
World-class athlete marketing.
Personal Brand Management
Personal Brand Management
Comprehensive brand strategy enables athletes to control the public narrative, build their personal brand, engage with fans, attract sponsorships, generate revenue, and make a positive impact on society. Personal Brand Management has become an essential aspect of modern sports marketing and athlete representation.
Social Media Management
We specialize in creating engaging content, fostering community interaction, and leveraging analytics to enhance visibility and fan engagement. Our expert team ensures your social media platforms are dynamic, relevant, and impactful, helping you connect with fans and grow your digital footprint.
Corporate Partnerships
Our success is ultimately measured by the corporate partnerships we help create and manage. C158 has aligned our partners with some of the biggest brands in the world. Brands trust us to make sound recommendations and to follow through on execution.
Public Relations
Our services are designed to elevate your sports brand, connecting you with fans and media through compelling narratives and strategic communication. We specialize in crafting personalized PR campaigns that highlight athletes' achievements, foster positive media relationships, and manage their personal brand's reputation.
Creating Opportunities
Community Building
By engaging our clients with reputable non-profit organizations in their professional markets, we not only help our clients make tremendous impact. We also demonstrate to the corporate community that our clients are admirable, trustworthy and committed to giving back.
Charity Events
We help each of our clients host charity events that raise money for their charities of choice. These events are all extremely memorable, and provide additional opportunities for our clients to engage with corporate partners. Some examples:
Clayton Kershaw’s Ping Pong 4 Purpose
Austin Riley’s Annual Charity Golf Classic
Christian Yelich’s Home Plate Charity Concert
Aaron Nola’s Bowling for the Troops
Jeff McNeil’s Charity Poker Showdown
Business Opportunities
Athletes today should be presented opportunities beyond traditional endorsement deals. By working with founders, start up companies and rapidly growing companies, C158 seeks to help our clients access to equity, royalties and revenue sharing opportunities. Some examples:
Yao Ming’s Yao Family Wines
Kershaw’s Wicked Curve
Austin Riley X Realtree collab
Kevin Love X Banana Republic collab
