ATHLETE MARKETING DONE RIGHT.
Athlete Marketing is more competitive than ever. Athletes compete for marketing opportunities with teammates, athletes from other sports and now … influencers. Athletes interested in building their off-the-field businesses need a custom personal brand management strategy executed by industry experts who know how to create lucrative opportunities and successful brand partnerships. That can only be done via a comprehensive strategy that includes all elements of building a personal brand: Public Relations, Community Engagement, Social Media and Content Strategy, and targeted brand outreach. Cadence158 presents a new model: an independent agency whose sole purpose is to provide marketing solutions to an elite roster of world-class athletes. Our experience is unmatched. Our model works. Our team is best in class.
LED BY SPORTS MARKETING VETERANS.
Our team is led by founder and CEO, Bill Sanders. Bill is a sports industry veteran with over 20 years of experience representing some of the best athletes in the world and has served as head of marketing at two of the most respected agencies in the industry: BDA Sports and Excel Sports Management. After 18 years working for large agencies, Bill realized that the industry needed a new solution: an independent athlete marketing agency serving a select, elite client roster. Bill sees himself as a brand strategist and personal brand manager first, who focuses on long-term goals and legacy planning for his clients.
BLUE CHIP CORPORATE PARTNERSHIPS.
Our team has an unmatched global network of business leaders and decision-makers. We have negotiated over $100 million in endorsement and sponsorship deals with some of the world's most respected brands and pride ourselves in delivering impactful partnerships that benefit both the brand and the athlete.
PERSONAL BRAND MANAGEMENT.
Our core purpose is to build, maintain, protect, and monetize the personal brands of our elite clients. We do that by defining each client’s unique brand attributes, increasing their marketability through PR, Social Media, and Community Engagement, and presenting them to brands that fit. Brands trust us because we understand what makes athletes marketable, and how they can best serve consumer brands.
Bill Sanders
Founder
Bill has established himself as a pioneer in the world of athlete marketing and personal brand management. His work in the early 2000's with icons such as Yao Ming and Steve Nash in many ways helped set the standard for athlete marketing. Bill served as Chief Marketing Officer at BDA Sports Management, where notable clients included Yao Ming, Steve Nash, and Carmelo Anthony, and as SVP of Marketing at Excel Sports Management, where notable clients included Blake Griffin, Danica Patrick, Derek Jeter, Kevin Love and CJ McCollum. Bill earned his MBA at UCLA's Anderson School of Management, where he serves as an adjunct professor of sports marketing.
"Bill is a dynamo - a brilliant collaborator, idea generator, and manager of both talent and brands. One of his specialties is finding the perfect fit for his clients. He's passionate, genuine and a pleasure to work with. I look forward to our next collaboration!"
- STEVE JANISSE, EXECUTIVE VP AT WEBER SHANDWICK
The cadence158 Alliance of Providers:
PR and Events:
Regina Miller, RMG Group
John Swidzinski, Swidzinski Sports Management
Graphic Design and Website Development:
Greg Fisher, Fisher PHX
Benjamin Uribe
Content Development and Social Media Strategy:
Danny Kaplan, Content Engine
Dusty Williams, Caviar
Business Development and Startup Planning:
Jeff Hannan, Kinetic158